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• You are not the customer you are the product
• Advertising as a revenue stream
• When your userbase gets away from you, make something people want, indeed
• A Larger Bucket
• Fewer Holes
• More Buckets
• Reducing the Size of the Holes
• The Funnel
• Affiliates
• Everybody Pays
• Handbook Freemium
• Moving to Freemium
• Mucho Dinero
• Recurring vs One shot sales, ISPS
• Taxes
• Grandfathering
• Life Cycle
• Respect
• AB Testing make sure you are optimizing for the right variable profit
• Turning around the Titanic, part 1, triple the signup rate
• So you were thinking of using adsense to generate income? Think again!